Singapore, June 2, 2010 - New industrial digital printing concepts completely replace flat bed screen printing machines in terms of cost, efficiency and print quality and will move digital printing to the next level in terms of becoming a viable alternative to screen printing.

On display at this year’s FESPA will be our futuristic NOVACRON® XKS Inks: NOVACRON® XKS is a new generation of industrial inks for high speed, a true innovation! These water based inks demonstrate high reliability across the board. Smooth runnability, reproducibility and compatibility with the latest industrial print heads. Their unique high color density makes this new generation of inks the choice for large scale industrial digital production. This economical cost coupled with the design opportunities digital printing allows opens a new business sector for digitally printed textiles and many opportunities for printers.

We shall be presenting the following digital innovations at the FESPA:

Novacron® MI- Reactive dye based inks for cellulosic and silk fibers
Novacron® XKS- Reactive dye based inks for industrial printers e.g. MS JetPrint K & Reggiani Renoir
Lanaset® SI HS- Acid dye inks for printing silk, nylon and wool fibers
Lyosperse® GP- Pigment inks for all fiber type printing
Terasil ®DI HL- Disperse inks with high light fastness properties for polyester fibers

Huntsman Textile Effects offers the complete range of inks required to print on all textile fibers and has the capability to modify ink ranges to suit individual print heads and machines. The ability to modify inks for different printing systems coupled with expert textile processing know how achieved through our long experience in traditional printing can greatly assist traditional printing companies in making a move to digital.

About Huntsman:

Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 11,000 employees and operates from multiple locations worldwide. The Company had 2009 revenues of approximately $8 billion.

For more information about Huntsman, please visit the Company’s website at www.huntsman.com.