Now more than ever, fashion sector professionals are turning their attention to unique and distinctive textiles and garments that have been developed with sophisticated design and an environmentally friendly element. Taking place from 7-9 October 2009 at the Hong Kong Convention & Exhibition Centre, Interstoff Asia Essential will present a series of innovative products and services promoting both local and international fashion designs and apparel fabrics.
     
This season, 200 exhibitors are anticipated to participate in Hong Kong's most dynamic and creative apparel fabrics trade event.  Among the confirmed exhibitors are: Everest Textile, Ishinco Ltd, Lenzing AG, Moizasia Group, Mozartex Co Ltd, Premiere Fashion, Toray Industries, Trich Textile, SFT Inc, Yagi & Co plus many more.
     
Fashion professionals know that in an increasingly competitive marketplace, originality and fresh concepts have become more relevant. Texprint Futures, in cooperation with a host of leading fashion houses including Burberry, Diane von Furstenberg, Jaeger and many more, are responsible for discovering some of the fashion industry's great textile designers, such as Zandra Rhodes and Alice Temperley. Six of the most celebrated and best graduating talent from the UK will once again return to Interstoff Asia Essential Autumn to present their latest work.
     
This year's show will also debut two eco-focused initiatives that will feature creative fashion designs from young and emerging talent.
     
Several fashion pieces from RE: BORN, a fashion show exhibition organized by designer and founder of niin jewellery (a socially and environmentally responsible jewelry brand set up in London 2005), Ms. Jeanine Hsu and supported by an impressive host of well-known fashion brands including Shanghai Tang, Levi Signature and Lane Crawford, will be showcased at the fair. All garments created used donated fabrics and/or existing clothes, which were then designed by students attending the HKSC Lee Shau Kee School of Creativity.
     
"Interstoff Asia Essential is a fantastic platform for young fashion talent to showcase their work and give them great exposure," commented Ms. Hsu. "Not only does it promote and encourage young designers and talent but it has the ideals and focus of environmental concerns. The fair's eco fabric section is a growing interest both locally and internationally and what better way than to combine efforts together with the RE:BORN project to further promote this important issue."
     
Continuing on the eco theme will be an exhibit featuring four winners from the UK's Ethical Fashion Forum (EFF) Innovation competition. This group aims at supporting emerging designers and businesses in the ethical fashion arena. Winners will have the opportunity to showcase their work at Pure London SS10 and Estethica, a show part of London fashion week, before unveiling their designs at Interstoff Asia Essential Autumn.
     
Equally as important and innovative will be the design and consultant services from Hong Kong's leading fashion designers at the Designer's Corner.  Hot designers such as Barney Cheng, Bonita Cheung, among many others will present one of their latest designs plus provide exclusive trend broads featuring a number of different exhibitors' fabrics in line with the Interstoff Directions A/W 10/11 trend forecast.
     
Buyers at Interstoff Asia Essential will be able to make contacts with some of the industry's hottest textile and fashion design talent from around the world while sourcing the latest apparel fabrics.
     
For information on all Messe Frankfurt apparel textile fairs around the world, please visit http://www.interstoff.com.