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Pure&Play

Written by Administrator

02 Apr 08

PURE & PLAY 2008
Come and be a part of India’s leading trade fair for women and kids
Date: June 29, 2008 – July 1, 2008
Venue: Pragati Maidan, New Delhi, India

After the grand success of 1st PURE and PLAY we take great pride in announcing a highly innovative initiative tailored 2nd PURE and PLAY for two of the most complex consumer sets in India – WOMEN and KIDS. Two consumer sets that offer unbelievable branding opportunities, but also ones that offer incredible challenges for fashion and lifestyle goods manufacturers.

And now, our nationwide business platform -'PURE and PLAY' (29 June-1 July 2008, New Delhi) will aim to strengthen the linkages between manufacturers, brands and retailers.

The purpose is to power pan-India branding and the retail offer for every possible product category for women and kids.

The strategy is to connect vendors, manufacturers (from small to large), designers, to organized retail

merchandisers and buyers through a B2B interface that allows product displays, sampling, sourcing, merchandise management, vendor retailer and knowledge transfer.

Why PURE and PLAY?

Simply because merchandise for the modern Indian woman is a wide territory from apparel (in basics to fashion, in traditional to western, in casual to ultra formal and specialty clothing), from travel accessories to jewellery, from timewear to footwear, and from cosmetics to diet foods. It is a challenging expanse, and given India's geographical spread and diverse tastes, creating a national brand and extending it to retail is a tough proposition.

And for kids, the category keeps enlarging. Today, it comprises not just apparel, but also specialty furniture & furnishings, games, toys, character merchandise, hobby ideas, learning tools and more. But, branding is minimal. What India requires is a booming specialty retail offering that offers niche kids' merchandise delivered in differentiated environments. But specialty retail can only arise out of differentiated merchandise, and retailers need access to such manufacturers, and vice versa

And that is what PURE and PLAY will do. We want the retail experience for Indian women and children to be upgraded, and fast. And we want to create an access route for manufacturers to meet with India's largest retailers and specialty stores, and for them to reap the benefits and excitement of India's organized retail revolution.
For us, PURE and PLAY is a challenge. But for you, it could contain just the business opportunity that your product and brand needs.

For enquiry, please contact:
K. Nujaree Sriwanyos
TTIS Co., Ltd.
Tel: +66 2 661-2439 ext 606

Fore more information, please go to
PURE & PLAY Official website
http://www.pureandplay.com/

Download presentation on April 2,2008

Photo Galley : A Trade Seminar

Photo Release

News on Manager Weekly 14-20 April 2008

Pure&Play Venue Details

Financial Support